Mood
INDUSTRY
INDUSTRY
Functional Beverages
Functional Beverages
CLIENT
CLIENT
Mood
Mood
ROLE
Branding, Packaging
ROLE
Branding, Packaging
Designing a wellness beverage brand that balances emotion, clarity, and aesthetics.
Designing a wellness beverage brand that balances emotion, clarity, and aesthetics.
Mood is a premium functional beverage brand I conceptualized and developed to explore how design can influence emotion I created the full brand system from identity and storytelling to marketing direction, exploring how design and emotion can merge to create a modern, mindful lifestyle brand.
Mood is a premium functional beverage brand I conceptualized and developed to explore how design can influence emotion I created the full brand system from identity and storytelling to marketing direction, exploring how design and emotion can merge to create a modern, mindful lifestyle brand.
BRAND STRATEGY
Mood was created to redefine modern wellness transforming emotional balance into a sensory experience. The brand blends modern sensuality, effortless vitality, and mindful pleasure, enhancing people’s desired state of mind while gently reminding them to slow down and reconnect with the present moment. The lifestyle narrative is one of playful sophistication, it celebrates self-expression, social connection, and small luxuries: sipping, sharing, tasting, feeling. It’s for those who appreciate beauty in their everyday rituals. Each element of Mood is designed to inspire calm, focus, and emotional clarity, helping people feel both grounded and uplifted. It represents a new kind of well-being: warm, elevated, and emotionally empowering.
Mood was created to redefine modern wellness transforming emotional balance into a sensory experience. The brand blends modern sensuality, effortless vitality, and mindful pleasure, enhancing people’s desired state of mind while gently reminding them to slow down and reconnect with the present moment. The lifestyle narrative is one of playful sophistication, it celebrates self-expression, social connection, and small luxuries: sipping, sharing, tasting, feeling. It’s for those who appreciate beauty in their everyday rituals. Each element of Mood is designed to inspire calm, focus, and emotional clarity, helping people feel both grounded and uplifted. It represents a new kind of well-being: warm, elevated, and emotionally empowering.
MY ROLE
MY ROLE
Developed independently as a full-scope brand concept from research to launch strategy. Brand Concept Development - Strategic Positioning & Market Research - Storytelling & Verbal Identity - Visual Direction - Marketing Direction & Launch Vision
Developed independently as a full-scope brand concept from research to launch strategy. Brand Concept Development - Strategic Positioning & Market Research - Storytelling & Verbal Identity - Visual Direction - Marketing Direction & Launch Vision
VISUAL IDENTITY
VISUAL IDENTITY
Mood’s visual identity reflects its essence elegant, emotional, and intentional. The sculptural TAN Meringue logo conveys flow and balance, echoing how the brand enhances one’s desired state of mind. Cy Grotesk adds modern clarity, grounding the brand’s sensory, elevated tone. A warm, earthy palette mirrors Mood’s blend of calm and vitality. Together, these elements express a brand that feels grounded, uplifting, and emotionally empowering.
