Concept Project Gutsy
INDUSTRY
INDUSTRY
Food & Beverage
Food & Beverage
CLIENT
CLIENT
Gutsy
Gutsy
ROLE
Brand Identity, Packaging Design, Social Media Strategy
ROLE
Brand Identity, Packaging Design, Social Media Strategy
Gustsy
Gustsy
GUTSY was created to reposition gut health for a younger, design-conscious audience. The supplement category is often clinical and visually sterile. The strategic opportunity was to build a brand that feels culturally relevant while maintaining functional credibility. The identity blends bold color blocking, oversized typography, and expressive photography to create immediate recognition. The tone is confident, informed, playful, and slightly cheeky making gut health feel approachable without losing legitimacy. The goal: transform a routine supplement into a desirable, lifestyle-led product.
GUTSY was created to reposition gut health for a younger, design-conscious audience. The supplement category is often clinical and visually sterile. The strategic opportunity was to build a brand that feels culturally relevant while maintaining functional credibility. The identity blends bold color blocking, oversized typography, and expressive photography to create immediate recognition. The tone is confident, informed, playful, and slightly cheeky making gut health feel approachable without losing legitimacy. The goal: transform a routine supplement into a desirable, lifestyle-led product.
LOGO CREATION
The logo was designed for strength, memorability, and scalability. A key strategic decision was extending the logo system into the product itself. The gummy shape was developed directly from the brand’s icon silhouette, creating a cohesive visual language between identity and physical product. This strengthens brand recall and reinforces consistency across touchpoints. The result is a logo system that functions both as a mark and as a product-defining element.
The logo was designed for strength, memorability, and scalability. A key strategic decision was extending the logo system into the product itself. The gummy shape was developed directly from the brand’s icon silhouette, creating a cohesive visual language between identity and physical product. This strengthens brand recall and reinforces consistency across touchpoints. The result is a logo system that functions both as a mark and as a product-defining element.
SOCIAL MEDIA & STRATEGY
SOCIAL MEDIA & STRATEGY
The digital strategy was built around attention and memorability. In a saturated wellness market, GUTSY was designed to interrupt the scroll within seconds. High-saturation color blocking, expressive close-up portraits, and bold headline-driven layouts create immediate visual impact across both organic social and paid advertising. The result is a cohesive, performance-ready content system designed for digital growth and scalable campaign deployment.
The digital strategy was built around attention and memorability. In a saturated wellness market, GUTSY was designed to interrupt the scroll within seconds. High-saturation color blocking, expressive close-up portraits, and bold headline-driven layouts create immediate visual impact across both organic social and paid advertising. The result is a cohesive, performance-ready content system designed for digital growth and scalable campaign deployment.
OUTCOME
OUTCOME
Through a bold visual strategy and clear messaging, GUTSY transforms gut health from a clinical necessity into a confident, lifestyle-driven choice. The result is a brand concept that feels commercially viable, digitally native, and ready for launch.
